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The campaign was based on feedback from employer groups across the organization, says Nikki Booth, communications manager at ASEBP. Amid the coronavirus pandemic, many employees were struggling trying to educate students, she adds. “It takes a village for good mental health and to provide a holistic and all-encompassing source of information through the website that not only our [employees] could use, but the community too.

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ASEBP has also launched a mental health resource page on its intranet and an online forum where employees can discuss mental health topics. Throughout the year, he included self-care tips on his digital calendars and shared several wellness articles and reminders of benefits, such as the availability of his employee assistance program. .

“We looked at how staff could get the information, but also how to get them to start a conversation,” says Booth. “That was a big part for us: creating safe spaces where they could say, ‘I know you’re struggling’ and have a conversation to support each other.”

In May 2021, ASEBP marked Mental Health Week by providing access to a series of videos on topics related to mental health. To encourage employees to watch the videos, the organization offered sweepstakes for wellness account credits. During the week, its mental health resource page received more than 265 visits, up from just 16 the previous week.

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In June, the organization hosted four Wellness Wednesdays to share mental health tips and resources with employees and encourage workers to review this content to support their personal wellbeing.

Anna MacDonald, director of human resources services at ASEBP, says leadership support was also an important aspect of the organization’s mental health strategy. “We realized that we had to bring [leaders] together more often. We started having leadership luncheons and it was a great way to bring them together to discuss leadership issues. If they are logged in, they will keep everyone else logged in.

Employee feedback on the campaign has been overwhelmingly positive, Booth said, noting that an updated version is expected to launch in January. “You see comments like, ‘That’s why I’m with ASEBP.’ Employees share these resources with family and friends and it has made a difference for many. We have had wonderful conversations where employees talk about their own mental health or reach out to someone who may be struggling. We always said we were family, but this really reinforced that.

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