Limelight Health and Principal® Announce Digital Collaboration to Transform the Quotation and Design Process of Employee Benefit Plans


SAN FRANCISCO, May 2, 2019 / PRNewswire / – Light on health, the most efficient and compelling quote, underwrite and proposal platform for the employee benefits industry, today announced a unique integration with the global financial services provider, the Principal Financial Group® to streamline the quoting, underwriting and renewal processes for insurance plan membership and other offers. This integration with Limelight Health will generate a faster turnaround time for brokers and clients of Principal® to ultimately deliver a significantly better user experience. By automating workflows, these repetitive processes that typically take weeks will be reduced to just a few days.

Bring innovation to the group insurance space
Just over a quarter of businesses in the United States have failed to implement a digital transformation, making it increasingly difficult for organizations to deliver the level of transparent and personalized customer experience that is. now expected in today’s digital age. Limelight Health’s subscription platform enables the unique ability to create, view, document, test and publish any type of plan in real time. With a common goal of bringing value to brokers, employers and employees in the small and medium-sized group insurance market, Limelight Health’s API technology and the combination of underwriting, quoting and pricing solutions in a single application allows insurers to implement and configure products optimally. meet the needs of the business.

“Principal is one of the most respected and customer-focused insurers in the group market in the United States. It is an absolute privilege to have Principal as a client and investor. delivering the right product to the right groups when it’s needed most, ”said the CEO and co-founder, Jason T. Andrew. “In an industry dominated by manual and redundant processes, Limelight Health’s collaboration with Principal will deliver a vastly improved end-to-end experience for users in today’s digital world.

Looking forward
Limelight Health’s integration with Principal will begin with the deployment of a simplified rating capability to select brokerage firms during the second half of 2019. From there, additional functionality will be developed over the following months, bringing these functionalities available to internal and external users. Main staff and more brokers over time.

“Limelight has an unrivaled platform and in-depth understanding of the small and medium-sized employee benefits market. Through our collaboration with Limelight Health, Principal aims to take its rating and assessment capabilities to the next level, ”said Kara Hoogensen, Vice President, Group Benefits in US Insurance Solutions at Principal. “This technology will help better serve brokers and employers through a more streamlined rating process while leveraging data to meet the needs of prospects and clients. It will also allow us to reach more employers and employees in the underinsured market.

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About Limelight Health
Limelight Health is a leading provider of cloud-based business software solutions, offering the most efficient and compelling quote and underwriting platform for the benefits industry. We provide process automation and seamless integration between every participant in the benefits industry, including carriers, underwriters, sales managers, agents, advisors and their clients.

Limelight’s innovative platform offers a range of highly configurable microservices for business needs, including quotes, reviews, proposal generation, renewals, automated pre-sales processing, new business, underwriting, registration assistance, data analysis, reporting, consumer delivery and auto-agent. -service, document management and seamless integration with industry systems and services.

Based at San Francisco, California, Limelight Health has satellite locations in Redding, California and Des Moines, Iowa and a significant remote workforce. Learn more about

About the principal®
Principal helps individuals and businesses around the world build, protect and improve their financial well-being with retirement, insurance and asset management solutions tailored to their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals – by providing them with innovative ideas, investment expertise and real-world solutions to make financial progress possible. To learn more, visit us at

Principal’s insurance products are issued by Principal National Life Insurance Company (except New York) and Principal Life Insurance Company, Des Moines, IA 50392.

Media contacts:
North 6e Limelight Health Agency
[email protected]
212-334-9753, ext. 122

Lonnetta ragland, Main
[email protected]

IN18394 | 04/2019

SOURCE Limelight Health

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